“You can either be an agent who is enabled by tech or you’re going to be the agent who is enabling tech.”
There are competing theories when it comes to the future of real estate, but Gary Keller stands firm in his belief that the industry is in a time of massive change accelerated by an impending digital boom. The winners will be decided soon. We are in the midst of what Keller calls the “fourth industrial revolution,” or “data powered by artificial intelligence.”
“You can either be an agent who is enabled by tech or you’re going to be the agent who is enabling tech. This is a battle over who will be the fiduciary.” The tech-enabled agent has control over their data while the agent who enables tech does not.
To ensure agents succeed in the fourth industrial revolution and beyond – Keller Williams has made several moves; the most pivotal being the firm’s shift into a technology company.
This meant going from, “over 100 vendors providing technology to building it ourselves. This innovation gives Keller Williams the ultimate competitive edge.
The Keller Cloud – launched in 2017 – is a platform that hosts several interconnected applications, making business easier for KW agents. It is coupled with Kelle, an award-winning AI-powered personal assistant. And, unlike any other company in the space, ALL of the data within the cloud is exclusively owned by Keller Williams and its agents – a partnership sealed with a data pledge.
The KW Data Rights Pledge
We will always respect your data as your business and we will always allow you to take your data with you.